AaLibrary

Crocs

2022

Crocs by Salehe Bumbery Pop Up Store

Branding

Graphic Design

Production

Activation

Preparing for the Black colorway of the Crocs Pollex, maybe the most highly anticipated of all colors. We have decided to erect a concept pop up to better highlight this release. Taking inspiration from Salehe’s connection to nature, we went on to create a Japanese garden in a small retail pop-up space to help visualize the essence of the Crocs Pollex collab. While in this space, visitors were able to stroll through the garden and feel the connection between Salehe, nature, plants, the outdoors overall and get a chance to purchase the Crocs Pollex.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a Kokedama workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.