For Crocs’ campaign for its new Echo model, we created and produced a concept of 3 videos highlighting the model’s colorways and bridging it with the world of music. We chose 3 talents from the Israeli contemporary music scene, and worked with them in the video as well as creating special music playlists by them that were a part of the campaign. We designed a set of graphic assets that accompanied the campaign in social media, Spotify playlist covers and posters that were pasted across the city.