Fred Perry by Adish
2022
Installation at Factory54 Launch Event
Art Direction
Production
Photography
An Installation designed and built by our team to support Fred Perry and Adish’s collaborative capsule collection made from Awassi sheep wool hand spun and dyed at Sidreh Lakiya weaving factory.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.