AaLibrary

Adish

2022

Spring/Summer '22 'Facing the Forests'

Photography

Visual Identity

Art Direction

Adish’s Spring/Summer ‘22 Collection ‘Facing the Forest’ is a turning point for us in the relationship with the brand. Our team created a wide range of assets for this collection, including the collection logo, visual elements to be implemented throughout the collection, image editing for the campaign and stills and video lookbook photoshoot.

Inspired by A.B. Yehoshua’s book of the same name, Adish’s Spring Summer 2022 collection, Facing the Forests, seeks to excavate the history buried beneath Israel’s national parks and reserves and the and the consequences of the 1948 Nakba.

For the campaign photoshoot the concept was to help visualise and translate the eraser of the local community that once was. With that in mind we’ve decided to go out on a photoshoot around one of the forests with the intention of digitally editing out all the human elements from the images, resulting in images depicting ghostly silhouettes of clothes from the collection.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.

Besides the graphic assets we’ve created and edited we have also created an accompanied still and video lookbook to support the collection. The video was created in collaboration with videographer Alon Daniel.