Sneakerbox
2021
Teva Naot
Art Direction
Photography
Filming & Video
Campaign ideation and photoshoot for Sneakerbox's collaboration with heritage Israeli sandals brand Teva Naot.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.

On the evening before the Pollex launch we’ve invited 15 influencers and close friends of Sneakerbox to our Japanese garden to take part in a workshop - a Japanese gardening technique where each participant had a chance to make their own Kokedama and get a pair of the Crocs Pollex.The workshop generated quite a buzz online and we’ve caught Salehe’s eye - resulting with him sharing a few moments from our activation.